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"Rethinking DAM: Customer Experience Demands Smart Content"
Read why Digital Asset Management (DAM) should evolve beyond a content repository, to support omnichannel customer experiences.
The consumer appetite for more consistent, cohesive and relevant experiences is rapidly evolving, and rich media capabilities need to follow suit.
Read this report to learn why organizations should:
- Stop thinking of DAM as just a digital content repository
- Consolidate brand and product content from disparate sources
- Provide rich, integrated omnichannel experiences buyers seek
Discover how you can rethink DAM to improve your customer experience strategy.
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