"The Influence of Multi-Device Ownership on Ecommerce in Australia"
Smartphones, wearables, tablets - so many devices to stay connected whenever and wherever we are. So how have all these choices affected the consumer's shopping experience?
To understand the influence of device ownership and use on the shopping behaviour of the Australian consumer, we commissioned a survey of 1,000 AU adults with access to at least one of these devices. Download this white paper to gain insight into the growing interest in not just browsing, but also buying, via a mobile device.