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"How to Market to Existing Clients and Contacts: Rule #1 -- Know Your Clients"
Truly getting to know your existing clients, their challenges, and building rapport with them can unlock revenue opportunities. This eBook explores easy steps you can take today to market to your existing clients by getting to know them better.
For law firms, the perception that most of your past clients will remember you and return for business is misleading. The truth is many won’t and this will translate into potential business being lost. In fact, 70% of firms have no structured firm-wide policy for keeping in touch with clients after a matter concludes. Developing a good relationship with your clients is crucial to repeat business and referrals.
The complete eBook 7 Golden Rules to Market to Existing Clients explores why your existing client base is a huge potential money bank, and how with well-established trust and confidence, lower costs to reach, and less competition, marketing to them should be a no-brainer.
Download Chapter 1 of the eBook for a deep dive into Golden Rule 1: Knowing Your Firm’s Clients. You’ll learn how getting to know your clients better can:
- Increase your business from existing clients and contacts
- Generate more positive word-of-mouth referrals and recommendations from clients
- Create increased client satisfaction
- Save a portion of money you are currently spending on trying to win new clients
- Lead to more business, revenue, and potential profits
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